travelers are looking to spend a little less. >>> still to come, search engine optimization. how to did your business to the top of an internet search. >>> today's elevator pitchers have something they hope will give them a piece of the market. seven years ago, i had this idea. to make baby food the way moms would. happybaby strives to make the best organic baby food. in a business like ours, personal connections are so important. we use our american express open gold card to further those connections. last year we took dozens of trips using membership rewards points to meet with the farmers that grow our sweet potatoes and merchants that sell our product. we've gone from being in 5 stores to 7,500. booming is using points to make connections that grow your business. >>> for every business that wants to get more leads and drive more traffic to its website, which is basically most businesses, it is incredibly important to make search engine opinionization a part of the growth strategy because in order for your business to have any sort of impact online, joy to rank high in the search engines.